Reebok is a world leader in the design, marketing and distribution of footwear, clothing and equipment for sport, fitness and leisure.
Its history dates back to 1895 and is a story of innovation and technology.
Always a pioneer in the sports products industry and with a rich, historical heritage in the fitness world, Reebok develops products and technologies related to movement and is committed to guiding consumers towards reaching their full potential by addressing those who want to remain fit, through all kinds of activities: training, running, walking, dance, yoga and aerobics.
In order to assert its leadership in the Fitness world, in recent years Reebok has signed some important agreements worldwide with three relevant partners operating in the sector: CrossFit®, Spartan Race and Les Mills.
Since 2011, Reebok is exclusive CrossFit® outfitter, a revolutionary strenght and conditioning workout founded by Lauren and Greg Glassman and nowadays established as a trend for thousands of people looking for an elite fitness, and CrossFit® Games, a world challenge annual program which aims to find and crown the “Fittest on Earth”.
Starting in 2013, Reebok and the renowned training program Les Mills have joined forces to start a new era in the group fitness world.
In 2014, Reebok reaffirmed its position in the world of running, becoming the official title sponsor of the Spartan Race, an obstacle course created by Joe DeSena and Andy Weinberg in 2009 and in just a few years became the most important competition on the Obstacle Race world scene.
Encouraging people to stay fit on a physical, mental and social level is the brand’s mission.
To celebrate this common intent the three sides of the Delta, which since 2014 has become the new Reebok logo.