On August 18, 1949, Adi Dassler began again at the age of 49, registered the “Adi Dassler adidas Sportschuhfabrik” and went to work with 47 employees in the small town of Herzogenaurach.
On the same day, he recorded a shoe that included the registration of the adidas 3-Stripes, which soon became famous. From humble beginnings to a global success story – accelerated by a miracle …
A miracle in Bern
Who would have thought that studs on light soccer shoes would help write the story?
When the German national football team faced unbeatable Hungarians in the 1954 World Cup final, they won far more than just a trophy.
Their incredible victory would have been heard all over the world for decades to come. And it has made Adidas and its founder a familiar name on soccer fields all over the world.
In the 70s, Adidas was the best-selling sports shoe brand in the United States. Muhammad Ali and Joe Frazier wore both Adidas boxing shoes in their “Fight of the Century” in 1971. Adidas was named official supplier of the 1972 Munich Olympic Games.